BooneOakley Agency’s Website Is All On YouTube!
June 2, 2009
Really makes me rethink what we are offering to clients, and what we are making them pay for…
Lights, Cameras, Jobs!
April 4, 2009
Jobless Make TV Ads Pitching Themselves For Work – AP via Yahoo!News
Reading this, a few thoughts came to me:
- Marketing Communications is perennial. The more things change, the more they stay the same.
- In this day and age, personal branding has never been so important. Truly before its time: Tom Peter’s “The Brand Called You“. What’s your personal brand?
- Times are really quite tough. What do we need to do to survive, or even thrive, in such times?
Full article after the jump.
Obsessive Branding Disorder (Fast Company)
June 30, 2008
Here’s an interesting article about what Branding has become. Welcome to the “dark side”?
Make Your Brand Pop (BusinessWeek)
June 30, 2008
A good collection of case studies about four companies that built their brands.
Make Your Website Work For You (BusinessWeek)
June 30, 2008
Here’s a good article on how to ensure that your website investment brings healthy returns:Make Your Website Work For You via BusinessWeek
The Power of Positioning
June 30, 2008
Here’s a good primer on the importance of Positioning… and also a brief primer on how to do it.
A Practical Guide To Branding (BusinessWeek)
June 30, 2008
Here’s a good primer on what it means to do “branding”.
BusinessWeek’s 10 Commandments of Web Design 2008
June 27, 2008
Great stuff to think about when designing websites.
The 10 Commandments of Web Design via BusinessWeek.com
Very fascinating developments for bloggers, content owners and, especially, content-aggregators out there… the rise (and potential threat?) of Content Recognition Systems.
Bloggers: Big Media Is Watching via BusinessWeek.com
Brands Don’t Need A Language
April 30, 2008
“Brands don’t need a language… they need a connection.” – This was inspired by a quotation I recently read.
