Stuff on Naming

In the course of doing Brand Consulting work for clients, I’m usually asked to come up with “brand names” – which is often not as easy as it looks.

Here are a few great resources to look at:

• Company Naming Changes 2006 report by Strategic Name Development
• What’s my name, #$%&*? by Half Again
• The Name Game and A Study of the Pros and Cons of Company Names by Guy Kawasaki

And two tools that might come in handy:

1. Naming Tools by The Word Lab
2. MoreWords Search