Brands Don’t Need A Language

“Brands don’t need a language… they need a connection.” – This was inspired by a quotation I recently read.

Strong Names Beat The Market

Great article from the Financial Times about the powers and importance of Branding, especially in light of the worry over an impending market slowdown

Market Trends: Strong Names Beat The Market (via FT.com)

The question, though, is whether companies will have the courage, commitment and discipline to stick to their brand strategies – or will they just slash the communications budgets as they used to when things get tough?

Strong brands help lift share prices

Strong brands help lift share prices; Finding is evident in sectors with high levels of public awareness, such as property: Study

COMPANIES with strong brands not only reap benefits among customers but also perform better on the stock market, according to a ground-breaking study.

Those best able to reap the rewards of branding appeared to be sectors with a high level of public awareness or customer contact – property, retail, food and beverage and environment.