Brands Don’t Need A Language

“Brands don’t need a language… they need a connection.” – This was inspired by a quotation I recently read.

The Aim Of Marketing – Peter Drucker

“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

— Peter Drucker, Management: Tasks, Responsibilities, Practices

A Long Time Ago Is Last Year

Nowadays, a long time ago is last year. That is how fast things are changing.
~ Datuk Nazir Razak, CIMB Group Chief Executive

People Read What Interests Them. Sometimes, It’s An Ad

“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage

Michael Eisner, Disney CEO, on “Brand”

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” - Michael Eisner, CEO Disney

A Better Way

I think…

What we are looking for is not necessarily a NEW way to do things… but a BETTER way.

It’s about innovation, not novelty.

It’s Not Flawlessness, But Responsiveness

Very interesting thought from Scott Adams of Dilbert Blog:

Experts say that the most loyal customers are not the ones who had a flawless experience, but the ones who had a problem that was resolved. I think they’re right. I would use that hotel again in a heartbeat.

Sun Tzi on Strategy

Two great quotations:

The victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Creativity Is In The Connections

I really like what Colin Gottlieb, CEO of Omnicom Media Group has to say about creativity in this AdAge article.

For me creativity is the ability to successfully connect one abstract thing with another to create something extraordinary. The ability to make these connections depends on many things but perhaps the most obvious is the desire (not the discipline) to observe the world around you. You see stuff, you like it and you store it for the moment the penny drops. The stimuli is not one thing or another — it is everything around you and everywhere you go. Executives in our business have the opportunity to ‘touch’ tons of stuff. They are paid to then make the connections. So, the answer to your question is attitude. You either have the hunger to make the connections or you don’t.

Creativity… its in the ability to make connections.

A Logo Provides…

I love this:

A good logo provides the pleasure of recognition and the promise of meaning. – Paul Rand