Make Your Website Work For You (BusinessWeek)
June 30, 2008
Here’s a good article on how to ensure that your website investment brings healthy returns:Make Your Website Work For You via BusinessWeek
BusinessWeek’s 10 Commandments of Web Design 2008
June 27, 2008
Great stuff to think about when designing websites.
The 10 Commandments of Web Design via BusinessWeek.com
Very fascinating developments for bloggers, content owners and, especially, content-aggregators out there… the rise (and potential threat?) of Content Recognition Systems.
Bloggers: Big Media Is Watching via BusinessWeek.com
Case Study: BKP Property Development’s Success Through Branding
September 25, 2007
Here’s a good case study for Malaysian business owners and managers to learn about branding, “Successful branding drives BKP’s property development success” (The Edge Financial Daily, 25 Sept. 2007, p. 8).
A few thoughts to think about:
- Branding is more than just a “face lift” – it involves the external AND the internal
- Branding is about being and doing.
“Branding through executive (BTE) is a consistent and relentless delivery of an organisation’s core values, implementation of quality in-house management policies and passionate engagement with customers, staff and business associate.” ~ BKP’s group managing director N K Tong
- Branding does, in fact, lead to success – sales, etc.
- Branding must be championed by the top leadership/management – or it will fail
Full article here: Successful branding drives BKP’s property development success Read the rest of this entry »
Digi’s Yellow Coverage Fellow
August 6, 2007
This is one campaign I think is fantastic… and I certainly hope that Digi will start concentrating on it, instead of decentralizing their advertising business across multiple agencies, which has only resulted in multiple messages and confusing brand images. To Digi, I say, let the Digi Yellow Coverage Fellow take the lead!
Back And Forth Copywriting: This Is The Truth
August 1, 2007
The Brand Gap
July 17, 2007
Once of the best books I’ve ever read on branding – The Brand Gap by Marty Neumeier – is now available via SlideShare!
Social Media Releases (SMR)
July 17, 2007
I picked this up via FusionBrand blogs: SMR: The Next Generation of Press Releases?
Sample SMR (and proprietary SMR software tool) from Edelman here.
Sample SMR template from Shift Communications here.
Sugar Free Ants
April 18, 2007
This is ingenious… they used real live ants to create their outdoor posters!
WWF’s Black Cloud
April 17, 2007
I really like this idea for World Wildlife Fund for their “20 Tips to Sustainable Development” campaign – this one, in particular, focusing on exhaust emissions.
